Totem Multitouch Skyfall Seeandtouch

See&Touch plays with James Bond

For the release of the new James Bond movie “Skyfall”, The Kinepolis Group, Coca-Cola Belgium and Créaset made a great spread with a marketing strategy targeting young men from 16 to 24.

To do this, See&Touch's interactive kiosks equipped with 46'' multitouch, were placed at the exit of cinema shops.

The “wannabe” James Bond was invited to play to a free "Laser game" to reveal the secret agent who sleeps in him. Once the challenge done, the player shared his spy license on his Facebook wall directly by the kiosk.

A close participatory video game experience made possible by an ingenious device.